$50k for 1% equity
in the match-making engine for performance marketing
refpool is the match-making engine connecting brands with motivated creators through smart, performance-based incentive deals. More effective than Meta/Google ads, cheaper than agencies, with instant crypto payouts that eliminate trust barriers in the $12B performance marketing industry.
The $12B Match-Making Problem
Creators Lack Motivation & Trust
- • 67% of affiliates wait 30-90 days for payments
- • Hidden fees and confusing commission structures
- • $2.3B in unpaid commissions annually
- • 43% abandon programs due to payment delays
- • No transparent bonus structures to drive performance
- • International payouts cost 5-15% in fees
Brands Burn Money on Ineffective Ads
- • Meta/Google ads cost 3x more than word-of-mouth marketing
- • Months to find and onboard quality creators manually
- • $1.4B lost to affiliate fraud annually
- • No smart incentive structures to motivate creators
- • Trust barriers prevent scaling globally
- • Pay for impressions/clicks, not actual results
Our Solution: The Match-Making Engine
AI-generated & dynamic incentive rules that adapt to performance and market conditions. Motivates creators to actually push products.
USDC payments in seconds, not weeks. Eliminates trust barriers and motivates creators globally.
AI connects brands with motivated creators automatically. No outreach, no negotiations, no friction.
Brands only pay for verified conversions. More effective than Meta/Google ads at lower cost.
Massive Market Opportunity
Market Size & Growth
- TAM: $12B performance marketing industry
- SAM: $3.2B creator-brand match-making segment
- SOM: $180M crypto-native performance marketing
- Growth: 47% CAGR through 2028
- Drivers: Meta/Google ad costs rising, creator economy boom, instant payment demand
Revenue Projections
Proven Business Model
Transaction Fees
2.9% on deposits, 5-10% on payouts
SaaS Subscriptions
Tiered from $0-$150/month, or $1,500 one-time for advanced users
Enterprise Licensing
White-label solutions for large brands
Competitive Advantages
Instant Crypto Payments
First platform to offer immediate payouts with cryptocurrency at scale
Network Effects
More creators attract more brands, creating viral growth
Real-Time Results
Brands see campaign performance instantly and only pay for verified conversions
Global Reach
No geographic barriers - reach creators worldwide without payment restrictions
Use of Funds ($500K Pre-Seed)
Allocation Breakdown
18-Month Milestones
- • Launch MVP with 100 beta users
- • Process $1M in campaign volume
- • Achieve $10K MRR
- • Expand to 3 additional markets
- • Raise Series A ($3M at $15M pre)
Investment Opportunity
SAFE note with 20% discount on Series A. Pro-rata rights included.
Schedule Due Diligence Call